J.League
A refreshed J.League visual identity, expressing world-class ambition while celebrating the clubs, communities and supporters at the heart of Japanese football.




Since August this year, J.League has converted to an August-start season linked with the world football calendar, bringing a new corporate identity.
I contributed to a wide range of design work supportingJ.League’s brand identity, including web design, logo design, art direction for player pictures, design research, motion graphics, and mockups. I also provided creative help utilising multiple AI technologies across image and video production, motion, 3D, and archive research.
Client
J.League
Sector
Sports
Discipline
Brand Identity
AI Creative Technology
Collaborators
Takram
Mika Tohmon
J.League
A refreshed J.League visual identity, expressing world-class ambition while celebrating the clubs, communities and supporters at the heart of Japanese football.




Since August this year, J.League has converted to an August-start season linked with the world football calendar, bringing a new corporate identity.
I contributed to a wide range of design work supportingJ.League’s brand identity, including web design, logo design, art direction for player pictures, design research, motion graphics, and mockups. I also provided creative help utilising multiple AI technologies across image and video production, motion, 3D, and archive research.
Client
J.League
Sector
Sports
Discipline
Brand Identity
AI Creative Technology
Collaborators
Takram
Mika Tohmon
J.League
A refreshed J.League visual identity, expressing world-class ambition while celebrating the clubs, communities and supporters at the heart of Japanese football.




Since August this year, J.League has converted to an August-start season linked with the world football calendar, bringing a new corporate identity.
I contributed to a wide range of design work supportingJ.League’s brand identity, including web design, logo design, art direction for player pictures, design research, motion graphics, and mockups. I also provided creative help utilising multiple AI technologies across image and video production, motion, 3D, and archive research.
Client
J.League
Sector
Sports
Discipline
Brand Identity
AI Creative Technology
Collaborators
Takram
Mika Tohmon