J.League

A refreshed J.League visual identity, expressing world-class ambition while celebrating the clubs, communities and supporters at the heart of Japanese football.

Since August this year, J.League has converted to an August-start season linked with the world football calendar, bringing a new corporate identity.

​

I contributed to a wide range of design work supportingJ.League’s brand identity, including web design, logo design, art direction for player pictures, design research, motion graphics, and mockups. I also provided creative help utilising multiple AI technologies across image and video production, motion, 3D, and archive research.

Client

J.League

Sector

Sports

Discipline

Brand Identity

AI Creative Technology

Collaborators

Takram

Mika Tohmon

Next Project

Gen Embroidery

An exploration of generative embroidery.

About

Miu Tokunaga is a London-based designer examining fluid boundaries between visual systems, AI creative technology, and tactile culture.Embracing generative intelligence as a co-creative partner, they harness speculative intellect to push creative boundaries and introduce a rigorous neutrality to high-concept tech, luxury landscapes and street culture.

Download

CV

J.League

A refreshed J.League visual identity, expressing world-class ambition while celebrating the clubs, communities and supporters at the heart of Japanese football.

Since August this year, J.League has converted to an August-start season linked with the world football calendar, bringing a new corporate identity.

​

I contributed to a wide range of design work supportingJ.League’s brand identity, including web design, logo design, art direction for player pictures, design research, motion graphics, and mockups. I also provided creative help utilising multiple AI technologies across image and video production, motion, 3D, and archive research.

Client

J.League

Sector

Sports

Discipline

Brand Identity

AI Creative Technology

Collaborators

Takram

Mika Tohmon

Next Project

Gen Embroidery

An exploration of generative embroidery.

About

Miu Tokunaga is a London-based designer examining fluid boundaries between visual systems, AI creative technology, and tactile culture.Embracing generative intelligence as a co-creative partner, they harness speculative intellect to push creative boundaries and introduce a rigorous neutrality to high-concept tech, luxury landscapes and street culture.

Download

CV

J.League

A refreshed J.League visual identity, expressing world-class ambition while celebrating the clubs, communities and supporters at the heart of Japanese football.

Since August this year, J.League has converted to an August-start season linked with the world football calendar, bringing a new corporate identity.

​

I contributed to a wide range of design work supportingJ.League’s brand identity, including web design, logo design, art direction for player pictures, design research, motion graphics, and mockups. I also provided creative help utilising multiple AI technologies across image and video production, motion, 3D, and archive research.

Client

J.League

Sector

Sports

Discipline

Brand Identity

AI Creative Technology

Collaborators

Takram

Mika Tohmon

Next Project

Gen Embroidery

An exploration of generative embroidery.